Sales proposals
If you would like to sell us a product or service, take the time to understand our business and explain why your offering belongs here.
Thoughtful, handwritten correspondence sent by U.S. Mail may merit attention. Unsolicited sales emails, automated outreach, and cold calls will be dismissed.
We value a personal approach because a useful business proposal requires some knowledge of the person and company receiving it. Adding a name to a template tells us very little. A specific observation about our business, followed by a relevant proposal, gives us something to consider.
Know whom you are approaching
Learn what the company does. Identify the appropriate person and address your correspondence to them. Make sure the product or service you are offering is relevant to that company’s activities.
You do not need to manufacture a personal connection or open with flattery. Accurate information and a sensible reason for writing are sufficient.
Explain the proposal plainly
Tell us what you offer, what it would do for our business, and why you believe we might need it. Where practical, include the price or a useful indication of cost.
Give us enough information to assess the proposal without requiring a meeting to discover what you are selling. Avoid vague promises about growth, efficiency, or opportunity. Describe the actual product, service, or result.
Make the correspondence personal
A handwritten letter should reflect individual thought. Refer to something relevant, explain your reasoning, and sign your name.
The handwriting alone will not make a generic pitch useful. What matters is that you have considered the recipient and written something specifically worth their time. A short, legible letter can accomplish this without an elaborate package or a stack of promotional material.
Respect the recipient’s time
Keep the initial approach concise. One page will usually provide enough room to introduce yourself and explain a worthwhile proposal.
State your purpose early. Avoid manufactured urgency, exaggerated claims, and requests for an immediate appointment. A prospective customer should be able to understand your offer and decide whether further discussion would be useful.
Allow us to decide whether to continue
Include your name and contact information, then allow us to consider the correspondence.
Sending a letter does not create an obligation to respond, schedule a meeting, or accept a follow-up call. Please do not follow it with an email sequence, repeated telephone calls, or unsolicited calendar invitations.
If we would like to discuss your proposal, we will contact you.
Address letters to
Bell Asset Management680 Cache St, Suite 100-10219
Jackson, WY 83001-8694